A couple of weeks ago, I arranged for Ed Yong to come to the Trust for a lunchtime talk on science blogging. It was an interesting discussion and very timely given that we’re currently establishing a Wellcome Trust science blog. What was interesting from my perspective was that Ed is someone who blogs for his own highly successful site, but also for an organisation (he writes for Cancer Research UK’s Science Update blog in his day job).
Expecting a lot of questions on Ed’s Not Exactly Rocket Science site, I was pleasantly surprised that a fair number of people seemed interested in what blogging could do from an organisation’s point of view, which bodes well for interest in our own blog.
Ed talked about his reasons for blogging, how it differed from other media and gave his tips on how to run a successful blog. He made some excellent points: