The University of the West of England are running an interesting science writing competition and asked a bunch of writers for their tips for potential entrants. Here are mine.
When you’re really into a topic, it’s easy to think that everyone else will be and it’s hard to narrow it down to just a few aspects – everything is so fascinating. I have to cover all the bases to do it justice. (This counts double if you’re coming from an academic background).
Take a few moments before you start writing to think: what is my story really about? What is the one take home message that I’d want a reader to get from my story, even if they only skimmed it or read a bit? If you were to sum up your story in a sentence or two to explain to a friend or your mum – what would that be?
In film and business, they talk about the ‘Elevator pitch’ – you catch the executive in the lift, and in the one minute between floors you succinctly pitch your idea – enough to give a taste of what the story is about, what’s fascinating about it, why it’s important and how you’re approaching it – why it’s worth them investing. It’s the same principle in writing.
More than anything, it helps you, the writer, stay focused and clear on the purpose and point of your story, in your writing, research and interviews. Your readers – and editors – will be thankful for it.