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		<title>The future of journalism</title>
		<link>http://munkeatlooi.com/2010/07/12/the-future-of-journalism/</link>
		<comments>http://munkeatlooi.com/2010/07/12/the-future-of-journalism/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 21:57:06 +0000</pubDate>
		<dc:creator>ayasawada</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Alan Rusbridger]]></category>
		<category><![CDATA[Guardian]]></category>
		<category><![CDATA[Paywalls]]></category>

		<guid isPermaLink="false">http://munkeatlooi.com/?p=128</guid>
		<description><![CDATA[Last week I went to The Guardian to hear its Editor-in-chief Alan Rusbridger read his 2010 Hugh Cudlipp lecture, which he delivered earlier this year (you can read the whole thing here), and take part in an audience discussion. The topic was the future of journalism and whether &#8216;journalism&#8217; even exists anymore. Top billing was the free [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=munkeatlooi.com&amp;blog=11167694&amp;post=128&amp;subd=munkeatlooi&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Last week I went to The Guardian to hear its Editor-in-chief Alan Rusbridger read his 2010 Hugh Cudlipp lecture, which he delivered earlier this year (you can read the whole thing <a href="http://www.guardian.co.uk/media/2010/jan/25/cudlipp-lecture-alan-rusbridger" target="_self">here</a>), and take part in an audience discussion.</p>
<p>The topic was the future of journalism and whether &#8216;journalism&#8217; even exists anymore. Top billing was the free vs pay debate, highly topical given that The Times went behind its paywall just a few weeks ago. Rusbridger made the fair point that paywalls are not necessarily all bad or all good &#8212; they may be right for some but not others, they may be the right idea, but wrong at this moment in time.</p>
<p>How will digital paywalls change journalism, he wondered. Rusbridger said the debate marked the first fork in the road for journalism and represents a wider debate about open vs closed journalism and &#8216;us&#8217; (journalists, special) vs &#8216;them&#8217; (non-journalists, not special). He wondered if the key might be the value of specialist knowledge or information, as opposed to the general information that will be freely available.</p>
<p>He also touched on the technology debate. Would charging for mobile access be the way forward, with everything else free? Screens give us more than just words, said Rusbridger, &#8220;We are in an age where most under 25s can&#8217;t remember a time without them&#8221;. He argued how some stories work best with a combination of links and embedded video, evolving content, while others are best as a pure snapshot. &#8220;Journalists have never before been able to tell stories so effectively,&#8221; he said.</p>
<p>Most interesting to me (though obvious) was the effect of all this on the scoop. In a 24/7 news environment, he said, it&#8217;s difficult to break stories. A scoop has a lifespan of just 3 minutes in the Twitter age. Those 3 minutes are still a commodity to those in a market sensitive environment (like the Financial Times) but it changes the game for the others. Most people will be prepared to wait until it is free elsewhere, rather than pay to read it first. The fact is, he said in the discussion later, the speed information travels makes it difficult to tell who breaks which story these days &#8212; in 45 minutes it&#8217;s appeared on other media outlets and aggregators and most readers won&#8217;t have a clue it came from you originally.</p>
<p>In the Q&amp;A, Rusbridger pointed out that speed vs accuracy was not a problem. Wire services have been dealing with this for decades &#8212; the trick, he said, was to file quickly, and repeatedly, reporting on what you do know for sure, not what you don&#8217;t. He also put in a nod to the Guardian&#8217;s <a href="http://www.guardian.co.uk/science/blog/2010/jun/09/science-story-trackers" target="_self">story trackers</a> when he said that stories don&#8217;t end with publication, and remarked that there was no excuse for failing to add, clarify and correct afterwards. This constant addition and clarification leads journalists to act in different ways, he said. To quote Rusbridger, quoting CP Scott, &#8220;What a chance for the world, what a chance for the newspaper.&#8221;</p>
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		<title>To tell or not to tell?</title>
		<link>http://munkeatlooi.com/2010/04/28/to-tell-or-not-to-tell/</link>
		<comments>http://munkeatlooi.com/2010/04/28/to-tell-or-not-to-tell/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 19:18:19 +0000</pubDate>
		<dc:creator>ayasawada</dc:creator>
				<category><![CDATA[Event]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Ethics]]></category>

		<guid isPermaLink="false">http://munkeatlooi.com/?p=115</guid>
		<description><![CDATA[Last week I attended an evening seminar on health journalism organised by the Patient Information Forum and held at the Trust. Jo Brodie&#8217;s written a decent summary of the proceedings on her blog. The presentations were interesting, though largely of a familiar ilk: both press officers and journalists are partially at fault, fitting responsible health [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=munkeatlooi.com&amp;blog=11167694&amp;post=115&amp;subd=munkeatlooi&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Last week I attended an evening seminar on health journalism organised by the <a title="PIF" href="http://www.pifonline.org.uk" target="_self">Patient Information Forum</a> and held at the Trust. Jo Brodie&#8217;s written a decent <a title="Stuff that Occurs to me blog" href="http://brodiesnotes.blogspot.com/2010/04/healthy-journalism-challenges-and.html" target="_self">summary</a> of the proceedings on her blog.</p>
<p>The presentations were interesting, though largely of a familiar ilk: both press officers and journalists are partially at fault, fitting responsible health information with news values is a difficult task, the public needs to be more critical of what they read etc. etc.</p>
<p>However, one point got me thinking. Ginny Barbour, Chief Editor of the journal <a title="PLoS Medicine" href="http://www.plosmedicine.org/home.action" target="_self">PLoS Medicine</a>, gave a talk about how scientists can help journalists and how journal editors work to get their stories picked up by the press. Usually, she said, they encourage researchers to write more easily understandable titles and abstracts, so that non-specialists can make sense of them. But in one slide she gave the example of a <a title="PLoS Medicine" href="http://www.plosmedicine.org/article/info%3Adoi%2F10.1371%2Fjournal.pmed.1000212" target="_self">paper they received on suicides in Taiwan</a>. This paper found that media coverage of charcoal-burning suicides was fueling a steep rise in Taiwanese suicides.</p>
<p>Among the authors recommendations are &#8220;introducing and enforcing guidelines on media reporting&#8221; to deal with the problem. In keeping with this, Barbour and colleagues were happy to stick with the wordy title, &#8216;The Evolution of Charcoal-burning Suicide in Taiwan: A spatial and temporal analysis&#8217;, rather than push for a change (admittedly, the title and abstract aren&#8217;t actually that bad for this paper). Barbour argued that in this case it was of more benefit to society for the paper not to be covered in the media. And her team patted themselves on the back when, sure enough, the paper received zero press coverage.</p>
<p>I can certainly see their point of view, and it&#8217;s not as if this is an uncommon thing &#8212; there are guidelines on reporting suicides in many countries for the same reasons. However, I had to ask myself if it is really in the interest of press freedom not to report findings such as these, particularly if those results could be useful to others. Would knowledge of these results raise awareness and help policymakers prevent future suicides? Or would it give people ideas on how to kill themselves, as they feared?</p>
<p>It reminded me of something an African colleague said to me at a recent meeting. She mentioned how some of her researchers (she&#8217;s a communications officer) were unwilling to publicise a paper containing some quite important findings about HIV in the men who have sex with men (MSM) community. The reason? Homophobic activists had trashed one of their labs a few weeks earlier and the scientists were afraid of a repeat. But what is the point of doing such important research if you don&#8217;t tell anyone about it, or if the only people who do are those who stumble across your paper in a literature review years after?</p>
<p>This isn&#8217;t the same as reporting suicides of course, but it got me thinking about the responsibility to report scientific findings and when social responsibilities, individual responsibilities and journalistic responsibilities clash. Thoughts?</p>
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			<media:title type="html">ayasawada</media:title>
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		<title>Remotecontrollification</title>
		<link>http://munkeatlooi.com/2010/04/26/remotecontrollification/</link>
		<comments>http://munkeatlooi.com/2010/04/26/remotecontrollification/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 23:25:22 +0000</pubDate>
		<dc:creator>ayasawada</dc:creator>
				<category><![CDATA[Event]]></category>
		<category><![CDATA[bioethics]]></category>
		<category><![CDATA[Nuffield Council on Bioethics]]></category>
		<category><![CDATA[obesity]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[puns]]></category>

		<guid isPermaLink="false">http://munkeatlooi.com/?p=112</guid>
		<description><![CDATA[I know. Horrific, yet brilliant, word isn&#8217;t it? It was one of many puntastic new words picked up at the Nuffield Council on Bioethics&#8217; Annual Lecture at the Royal Society on Monday night. Other terrible words I liked: obesessing, obesogenic (and turning society from that into a &#8216;fitogenic&#8217; one). Not exactly what I was expecting to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=munkeatlooi.com&amp;blog=11167694&amp;post=112&amp;subd=munkeatlooi&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I know. Horrific, yet brilliant, word isn&#8217;t it?</p>
<p>It was one of many puntastic new words picked up at the <a href="http://www.nuffieldbioethics.org/go/news/news_547.html" target="_self">Nuffield Council on Bioethics&#8217; Annual Lecture</a> at the Royal Society on Monday night. Other terrible words I liked: obesessing, obesogenic (and turning society from that into a &#8216;fitogenic&#8217; one). Not exactly what I was expecting to take away from a lecture about the obesity debate, but what I should have expected from a lecture entitled &#8216;Whose potbelly is it anyway?&#8217;.</p>
<p>Overall, it was a great lecture by Professor Inez de Beaufort from the Erasmus Medical Center, Rotterdam. She gave an interesting multimedia presentation full of comedy clips,<a title="IMDB" href="http://www.imdb.com/title/tt0910970/" target="_self">Wall-E</a> and visual and textual puns, offering some light relief from the ethical moral philosophising that comes with Nuffield Council territory.</p>
<p>de Beaufort highlighted and expanded on many of the issues discussed in the Council&#8217;s recent report on <a title="NCOB" href="http://www.nuffieldbioethics.org/go/ourwork/publichealth/introduction" target="_self">The Ethics of Public Health</a>. The complexities of obesity are well-known: the problems distinguishing genetic and environmental/social influences, the fact that few treatments bar stomach stapling are proven, that risks associated with it are relative to fitness and age. The talk was essentially a tour around the major hotspots in the debate, including what government and society can do to help &#8212; and indeed whether they should do.</p>
<p>What de Beaufort did really well in her presentation was matching these to visual and humourous cues that really hit the point home (or at least gave a cheap laugh if you really weren&#8217;t listening). One of the nicer examples she used was a YouTube video of the Swedish piano stairs &#8212; an example of a societal &#8216;nudge&#8217; that might be used to change peoples behaviour, this time by making it fun.</p>
<span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='500' height='312' src='http://www.youtube.com/embed/2lXh2n0aPyw?version=3&amp;rel=1&amp;fs=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent' frameborder='0'></iframe></span>
<p>As de Beaufort said, it&#8217;s a welcome change from the usual blaming and shaming that we use when talking about obesity.</p>
<p>She also made interesting arguments about individual choice. For some, their size is part of that person&#8217;s life, and if a person is happy with that choice who has a right to tell them different. Would you tell a sumo wrestler to lose weight just because he is technically fat? Sure, sumo wrestlers die young as a result of their choice, but plenty of people take dangerous decisions with regard to their physical wellbeing all the time &#8212; think extreme sports or even taking out extra insurance cover for a ski trip.</p>
<p>de Beaufort also pointed out how odd it is to think of food purely from a health perspective. After all, it plays a major role in so many other parts of life, from social bonding to mourning rituals (as de Beaufort said, &#8220;to think of food like this is to think of sex as purely a means of reproduction).</p>
<p>It&#8217;s funny how we&#8217;ve come to associate looking good with being good when that is often not the case, she said, pointing to pictures of major world leaders acting &#8216;athletic&#8217; for the camera.</p>
<p>&#8220;It&#8217;s a case of &#8216;Beauty and the obese&#8217;&#8221;.</p>
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			<media:title type="html">ayasawada</media:title>
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		<title>The Story</title>
		<link>http://munkeatlooi.com/2010/02/21/the-story/</link>
		<comments>http://munkeatlooi.com/2010/02/21/the-story/#comments</comments>
		<pubDate>Sun, 21 Feb 2010 19:33:24 +0000</pubDate>
		<dc:creator>ayasawada</dc:creator>
				<category><![CDATA[writing]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[creative writing]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[The Story]]></category>

		<guid isPermaLink="false">http://munkeatlooi.com/?p=98</guid>
		<description><![CDATA[There have never been so many stories, or so many ways to tell them. We can tell stories in the pub, on television, in books, through games, on stage, over mobile phones, on twitter, in newspapers &#8212; any time, place or object that we can share with others can be the birthplace of a story&#8230;. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=munkeatlooi.com&amp;blog=11167694&amp;post=98&amp;subd=munkeatlooi&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:center;">
<div id="attachment_99" class="wp-caption aligncenter" style="width: 378px"><a href="http://munkeatlooi.files.wordpress.com/2010/02/dsc00390.jpg"><img class="size-large wp-image-99  " title="The Story" src="http://munkeatlooi.files.wordpress.com/2010/02/dsc00390.jpg?w=368&#038;h=491" alt="The Story" width="368" height="491" /></a><p class="wp-caption-text">&quot;To thine own self be true&quot;</p></div>
<blockquote><p>There have never been so many stories, or so many ways to tell them. We can tell stories in the pub, on television, in books, through games, on stage, over mobile phones, on twitter, in newspapers &#8212; any time, place or object that we can share with others can be the birthplace of a story&#8230;. This is surely the most exciting time in history to be in the story-telling business.</p></blockquote>
<p>I had a day off on Friday. Not to go on holiday or laze around or even to fulfill some chore. I took a day off to sit in a conference hall with some 100 other people to just listen to stories.</p>
<p>I&#8217;ve said before that learning from your peers is the best way to improve, and indeed to be inspired. That&#8217;s why I signed up for <a title="The Story" href="http://thestory.org.uk/" target="_self">The Story</a>. Sometimes the best way to improve your work is to learn from other fields, particularly those perceived to be much more &#8216;creative&#8217; than your own.<span id="more-98"></span></p>
<p>As I shuffled into the quaint wooden confines of Conway Hall I really didn&#8217;t know what to expect. There was an eclectic mix of people, and many men with beards and glasses. I knew it was an event about stories and the art of storytelling, but what form would this take? Part of me expected a discussion of narrative theory and lively Q&amp;As between a diverse range of people from different backgrounds. Wrong on all accounts.</p>
<p><a href="http://craphound.com/bio.php" target="_self">Cory Doctorow</a>, blogger, author, journalist, internet legend, stepped up to give the first presentation of the day. The room was abuzz, applause sounded out. What would he talk about? Blogging? Journalism? Web 2.0? Cory said hello in his relaxed Canadian tone&#8230; and just read. He read a story, fiction, about books, about bookselling, about stories. So far, so unexpected.</p>
<p><a href="http://alekskrotoski.com/" target="_self">Aleks Krotoski</a>, tech journalist began with talk. She talked about her BBC series <a href="http://www.bbc.co.uk/virtualrevolution/" target="_self">The Virtual Revolution</a>. She talked about the difficulty squeezing the organic story of the internet&#8217;s development into the linear narrative of a documentary, and how the series had used blogs, Twitter, Flickr and encourage mash ups of the crew&#8217;s rushes to engage with the audience that might be interested in watching the show. She began with talk, but soon segued into a video diary, her own &#8216;mash up&#8217;, her own story of making of The Virtual Revolution with a tweet-driven narrative, soundtrack, photos and personal clips of her own thoughts and frustrations. (Aleks said she would be posting this video on her <a href="http://www.alekskrotoski.com" target="_self">website</a>)</p>
<p>By the time <a href="http://www.unlimited.org.uk" target="_self">Jon Spooner</a> stood up to deliver his stream-of-conciousness tale of everything from neutrinos to cowardice and coincidence, I had grasped the real spirit of the day. It wasn&#8217;t about theory, it was about examples, it was about different ways of telling stories, different styles, and being shown not told. As Matt Locke, the event&#8217;s organiser, wrote in the conference newspaper:</p>
<blockquote><p><a href="http://thestory.org.uk/" target="_self">The Story</a> is designed to try and  bring some of that visceral pleasure  back into your own work. The  speakers will not talk about business  models, technology platforms or  government policy. They have been given a  simple brief &#8212; either tell a  story, or talk about what it feels like  to tell a story&#8230;  The aim is  to get you to tell more stories &#8212; to be  challenge, excited and  inspired by the stories you&#8217;ll hear today, and to  spread this amongst  the people you tell stories with.</p></blockquote>
<p>(In hindsight, yes, I should have engaged more with what I was paying money for, but it&#8217;s nice to be pleasantly surprised).</p>
<p><a href="http://www.timetchells.com" target="_self">Tim Etchells</a> stood up to tell three stories with the same dry delivery. The last one, in his own words, &#8220;barely qualifies as a story&#8221;, a string of celebrity names and descriptions of acts ranging from the mundane to the scandalous (all fictional &#8212; or are they?). It was all about the details, the clear, crisp adjectives, and our brain&#8217;s capacity to instantly recognise the names of dozens of people we know only through screens and print.</p>
<p>After a much needed caffeine break, the charmingly nervous<a href="http://sydneypadua.com/about/" target="_self"> Sydney Padua </a>&#8211; the girl with possibly the best name ever &#8212; came to talk about storytelling in comics. She disarmed everyone with a couple of humorous graphs, before apologising for discussing the &#8216;theory&#8217; they had been asked not to focus on. Pushing up her glasses, she explained the planning, sorting, organising of information and ideas &#8212; mostly in graphic form &#8212; that leads to a story in her comic <a href="http://2dgoggles.com/" target="_self">Lovelace and Babbage</a>, itself a fictional take on the story of two historical (science) figures. She also admitted to &#8216;borrowing&#8217; the story of Orpheus for their latest adventure, introducing to the day the familiar writers device of &#8216;building on what has gone before&#8217; (after all, if it works, why not?).</p>
<p>That theme was carried on by Tony White, a former writer-in-residence at the Science Museum, who talked  about &#8216;remixing&#8217; the words of different sources to make a <a href="http://www.artistsebooks.org/books/include-me-out/" target="_self">new story</a>. And in the spirit of organic narrative, Annette Mees and Tassos Stevens from <a href="http://youhavefoundconey.net" target="_self">Coney</a> spoke of the interactive narratives of their plays, which feature no actors and rely on the audience to play the parts, taking ownership of the story and effectively co-authoring the work. It&#8217;s &#8220;adventure-making&#8221; according to Mees and Stevens, reflecting real-life, broken and messy and full of regret. But the key aspect is creating &#8216;flow&#8217;, the mental state in which you lose yourself in an activity. &#8220;The best designed play will make flow&#8221; said Stevens, which pretty much applies to storytelling in any medium.</p>
<p>The play they discussed, <a href="http://smalltownanywhere.net" target="_self">A Small Town Anywhere</a>, I&#8217;d heard of previously after a few <a href="http://bowskill.wordpress.com/2009/11/01/a-small-town-anywhere/" target="_self">friends of mine</a> took part. Speakers I&#8217;d never heard of talked about the thinking behind stuff I&#8217;d heard plenty about through friends, in and on practically everything I consume &#8212; comics, science, words, books, theatre. Next up: games, specifically <a href="http://echobazaar.failbettergames.com" target="_self">Echo Bazaar</a>, a web-based, &#8216;you can play it for just 10 minutes at a time&#8217; game that a friend has been eulogising to me about for some time. My take home message of <a href="http://www.failbettergames.com" target="_self">Fail Better Games</a>&#8216; talk? &#8216;Interactive casual narratives&#8217; with multiple players over social networks that still have to make sense to everyone playing at their own pace are a nightmare to organise.</p>
<p>The organisers threw free chocolate at the audience. Nom nom nom. Then the real pleasure, <a href="http://timwright.typepad.com/" target="_self">Tim Wright</a> with perhaps the best story of the day, a diary-driven account of a prank taken very very far. The story, complete with the fake letters and other props used in the prank were printed in the conference newspaper, but interestingly that version didn&#8217;t include the parts about the breakdown of his relationship that added a bittersweet and quite different spin on the story. Were these real or embellishments for the performance? Was any of it true? I don&#8217;t know Tim, so I really can&#8217;t say. The mystery is part of the narrative I guess.</p>
<p><a href="http://www.scienceofscams.com" target="_self">Kat Akingbale</a> talked about how the power of stories can be misused, particularly by quacks cashing in on people&#8217;s fears and beliefs for profit. Her&#8217;s was a standard talk, but distinguished from the others by the ghost photos, serious subject matter and her use of phone a friend (via mobile and mic) to explain the psychology behind why some people buy into paranormal stories. (I did think though, that her use of &#8216;call the expert&#8217; was perhaps a form of audience manipulation itself?).</p>
<p>Manipulation, the type employed by Kat&#8217;s sometime colleague Derren Brown, was also in in order for Stuart Nolan, who did a magic trick, after manipulating the audience into the right result. No slides, no projector, just pure  audience participation, one man and a chair. &#8220;Making choices is how we  understand peoples&#8217; character,&#8221; he said. How we make people make the  choices we want reveals something else.</p>
<p>The best storytellers often realise that the best stories are sometimes not their own. Such were the words of Sam Conniff from <a href="http://livitygroup.wordpress.com/about/" target="_self">Livity</a>, a youth-led media agency, who told the tale of <a href="http://jodymcintyre.wordpress.com/" target="_self">Jody McIntyre</a>, a wheelchair-bound rap-inspired teen from the South-side for whom nothing was impossible. He climbed Machu Picchu, he went to live in Gaza.</p>
<p>The power of true-life stories is also a theme of <a href="http://www.davidhepworth.com" target="_self">David Hepworth</a>&#8216;s <a href="http://www.truestoriestoldlive.com" target="_self">monthly storytelling event</a>. Six people gather round a table at an Islington pub, each telling a 12 minute story, a true story about themselves, no notes, no slides. David told one of his first stories, about fine tailored suits and his Dad, and with a traditional story ending: a moral to the tale. The moral of his story was &#8216;Dad, you were right&#8217;. The moral to my day was: &#8216;Matt Locke, you were right&#8217;. There are an awful lot of stories out there, and I can&#8217;t wait to tell my own.</p>
<p><em>There are plenty of other people&#8217;s thoughts, videos, photos etc. on the event out there on the web. Search <a href="http://search.twitter.com/search?q=%23thestory" target="_self">#thestory</a> on twitter. We&#8217;ve also been promised podcasts of all the sessions at some point in the near future, so keep an eye on <a href="http://thestory.org.uk" target="_self">The Story</a> website.</em></p>
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			<media:title type="html">ayasawada</media:title>
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			<media:title type="html">The Story</media:title>
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		<title>Blogging science</title>
		<link>http://munkeatlooi.com/2010/02/07/blogging-science/</link>
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		<pubDate>Sun, 07 Feb 2010 17:29:17 +0000</pubDate>
		<dc:creator>ayasawada</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[Facebook]]></category>
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		<description><![CDATA[A couple of weeks ago, I arranged for Ed Yong to come to the Trust for a lunchtime talk on science blogging. It was an interesting discussion and very timely given that we&#8217;re currently establishing a Wellcome Trust science blog. What was interesting from my perspective was that Ed is someone who blogs for his [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=munkeatlooi.com&amp;blog=11167694&amp;post=86&amp;subd=munkeatlooi&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>A couple of weeks ago, I arranged for <a href="http://scienceblogs.com/notrocketscience" target="_self">Ed Yong</a> to come to the Trust for a lunchtime talk on science blogging. It was an interesting discussion and very timely given that we&#8217;re currently establishing a Wellcome Trust science blog. What was interesting from my perspective was that Ed is someone who  blogs for his own highly successful site, but also for an organisation  (he writes for <a href="http://scienceblog.cancerresearchuk.org/2008/07/08/no-red-wine-doesn%E2%80%99t-prevent-breast-cancer/" target="_self">Cancer  Research UK&#8217;s Science Update blog</a> in his day job).</p>
<p>Expecting a lot of questions on Ed&#8217;s <a href="http://scienceblogs.com/notrocketscience" target="_self">Not Exactly Rocket Science</a> site, I was pleasantly surprised that a fair number of people seemed interested in what blogging could do from an organisation&#8217;s point of view, which bodes well for interest in our own blog.</p>
<p>Ed talked about his reasons for blogging, how it differed from other media and gave his tips on how to run a successful blog. He made some excellent points:</p>
<p><span id="more-86"></span></p>
<p>1. Blogging, in line with new social networking tools, is reactive and interactive. You can publish something in minutes and, through comments, stimulate conversation with people interested in the same subject. Cancer Research UK (CRUK), for example, have used their blog to respond to confusing or misleading cancer stories in the media, not so much to condemn the reporter or newspaper but to point out the evidence for or against it and offer a more considered response with sources. Ed gave one example where a <a href="http://www.telegraph.co.uk/news/uknews/2262150/Red-wine-could-help-prevent-breast-cancer.html" target="_self">misleading story about red wine preventing breast cancer</a> appeared. Within hours CRUK were able to write a <a href="http://scienceblog.cancerresearchuk.org/2008/07/08/no-red-wine-doesn%E2%80%99t-prevent-breast-cancer/" target="_self">response</a> on their blog. It was soon appearing right alongside the main news story on Google search results.</p>
<p>2. Blogging is about community. Once you hit publish, that’s not the end of the process, it’s just the start. Comments allow you to interact with people interested in the subject, exploring it further and facilitating the kind of discussion that science thrives on. Of course, you may also attract less favourable comments, but, to me, as long as the criticism is fairly and intelligently argued, it’s not too different from the peer review that takes place in scientific publishing or journal clubs across the world. Except, of course, that it’s not just scientists who get involved.</p>
<p>3. You need to add value to a conversation. To make a successful blog, you just need to have something to say and be able to say it well. Offer value to a conversation.</p>
<p>4. Similarly, many people try to drive traffic to their blogs by commenting on other blogs. This is a good idea, but only do so if you can say something useful. Don’t  just wade into a random conversation and say &#8216;I’m great!!&#8217;. You wouldn’t  do this in real life, so why online?</p>
<p>5. And in another related point, vary what you write about. Ed spoke about how CRUK try to deal with different facets of cancer research, not just correcting bad reporting. (As Ed said, there&#8217;s so much misleading cancer reporting, sometimes it’s just too easy&#8230;).</p>
<p>6. You have to be thick-skinned sometimes, particularly if you write about controversial topics. Bear in mind too that if you write controversial  stuff, those are the types of commenters   you will attract. And you can’t always predict what will be controversial and what won’t.</p>
<p>7. Having said that, think carefully before responding to comments (particularly if you are blogging on behalf of your organisation). You don&#8217;t want to enter  into a dialogue with someone who&#8217;s just looking for a fight (or as I read once, “don’t roll around in the  mud with the pigs – you both get dirty but the pigs love it”). Also don&#8217;t forget that, if you&#8217;ve built up a good community on your blog, other commenters will step in and deal with some comments/queries on your behalf. (Ross MacFarlane, the Editor of the excellent <a href="http://wellcomelibrary.blogspot.com" target="_self">Wellcome Library blog</a>, pointed out how this happened on one particular Library post, with the producer of a BBC radio show pitching in). You can direct dialogue by responding to those people who have  something value or fairly argued to say (rewarding them with attention),  while ignoring those who are just there to attack. This is something <a href="http://www.badscience.net" target="_self">Ben Goldacre</a> does fairly well.</p>
<p>8. Running an organisation blog can be different. People in organisations like to be in control &#8212; but you can’t sign off the internet! CRUK sign off each others posts, which are also checked by the Press team. In Ed&#8217;s opinion, that’s the maximum amount of sign off you can have a blog is to be successful. To repeat what he said earlier, a blog has to be reactive &#8212; you need that fast turnaround. A blog is a living breathing part of your website, the main part  of which is usually static.</p>
<p>9. Factor in the time needed to moderate and market the blog. Also, from an organisation point of view, remember that people’s responsibilities and workloads can change. Unless you have someone whose entire job is the blog be prepared to replace or change bloggers as the team&#8217;s priorities change to ensure your blog doesn’t die.</p>
<p>10. Share and share alike. The CRUK blog has a CC license and all material is free for people to copy and redistribute elsewhere. (For the record so is all of the Wellcome Trust&#8217;s material &#8212; something that&#8217;s not always made clear. I&#8217;ll have to write a separate post about this some other time).</p>
<p>I was also interested to hear about how CRUK use different social media. CRUK are relatively good with &#8216;Web 2.0&#8242; (for want of a better term) &#8212; they have a blog, podcast, Twitter and Facebook presence.Someone in the audience asked about the difference between a general blog and a blog on Facebook. Ed pointed out that Facebook is an enclosed network, designed to keep you within their site (one of the things I don&#8217;t really like about it). A blogs is more open and findable, particularly &#8212; and crucially &#8211;  via search engines (then again, with real-time search increasingly being integrated into the likes of Google and Bing, and Facebook changing seemingly every week, who knows what the future holds?).</p>
<p>Ed also mentioned how they took a conscious decision to make the CRUK blog a science blog, which doesn&#8217;t cover the fundrasing side of the organisation. The <a href="http://www.twitter.com/CR_UK">CRUK twitter</a> is more of a free flowing stream of consciousness, encompassing everything the organisation does. (The <a href="http://www.wellcome.ac.uk/wellcometrust" target="_self">Wellcome Trust twitter</a>, by contrast, is much more restrained and less &#8216;interactive&#8217; with its followers. I&#8217;ll write a post about the evolution of the Trust&#8217;s twitterfeed one day).</p>
<p>Finally, we had an interesting discussion about how blogging has developed and how it occupies a spot between various fields. Some of it is  comment or opinion, but there is also straight news journalism. Some  bloggers are professional scientists writing about advances their field  or their day-to-day working process. Some bloggers are professional  writers or journalists, others are just interested parties. And the  boundaries are blurring. As Ed said:</p>
<div>
<div>
<blockquote><p>“The  line between blogging and other means of communication is collapsing. Blogging is just a channel; another way to talk about stuff. The only  difference is it’s comparatively new compared to traditional media. In  five years I won’t be giving a talk about what blogging is.”</p></blockquote>
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			<media:title type="html">ayasawada</media:title>
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		<title>The quarterly &#8216;news&#8217;</title>
		<link>http://munkeatlooi.com/2010/01/17/the-quarterly-news/</link>
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		<pubDate>Sun, 17 Jan 2010 13:12:28 +0000</pubDate>
		<dc:creator>ayasawada</dc:creator>
				<category><![CDATA[Editing]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[commissioning]]></category>
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		<description><![CDATA[What makes news news? You&#8217;d have thought this was fairly simple, but two projects have had me wondering what makes proper news these days. Wellcome News, the Trust&#8217;s main magazine, is published quarterly and every few months I&#8217;m tasked with writing the copy. Because of the nature of print deadlines (usually a couple of months [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=munkeatlooi.com&amp;blog=11167694&amp;post=81&amp;subd=munkeatlooi&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>What makes news news? You&#8217;d have thought this was fairly simple, but two projects have had me wondering what makes proper news these days.</p>
<p><a href="http://www.wellcome.ac.uk/About-us/Publications/Wellcome-News/index.htm" target="_self">Wellcome News</a>, the Trust&#8217;s main magazine, is published quarterly and every few months I&#8217;m tasked with writing the copy. Because of the nature of print deadlines (usually a couple of months before the actual publication date to allow for copyediting, proofreading, design and printing) this often involves writing about things that have yet to happen, meaning that at the time of writing there isn&#8217;t much to say about it. This also means that by the time the audience reads about it, the &#8216;news&#8217; often took place months before.</p>
<p>Meanwhile, as the News Editor of <a href="http://www.absw.org.uk/news-events/the-science-reporter" target="_self">TSR</a>, it&#8217;s my job to deliver news articles for the newsletter&#8217;s quarterly issue &#8212; &#8216;news&#8217; that more often than not happened months before (do you see a pattern here?). We usually try and do some kind of &#8216;overview&#8217; or analyses, rounding up the coverage of a particularly big science journalism/communication issue, but really, in the world of 24 hour, real-time information, who wants to read about stuff that already appeared everywhere months ago?</p>
<p><span id="more-81"></span></p>
<p>So what makes news news? According to my Mac&#8217;s dictionary it is:</p>
<blockquote><p>newly received or noteworthy information, esp. about recent or important events.</p></blockquote>
<p>But what if your publication schedule negates the latter half of this, which could also negate the former part? It&#8217;s a real dilemma for publications that only appear four times a year (or, for that matter, those that appear monthly). On the one hand, it&#8217;s nice to have a News section, but how newsworthy are the things that one can deliver on a quarterly publication schedule? This may not make such a difference if your subject is so niche that news is hard to find, but, again, is there such a dearth of information in the internet-age?</p>
<p>At the ABSW, we&#8217;re trying to rectify this by moving to a more rolling news service. With the sparkling new <a href="http://www.absw.org.uk" target="_self">ABSW website</a> up and running and the neglected ABSW blog integrated into it, I&#8217;ve been tasked with merging the TSR News with the website&#8217;s news. We&#8217;ll deliver news stories as and when they happen and then include the more relevant ones in the next issue of TSR, just in case anyone missed them, alongside more analytical takes on stories that warrant it.</p>
<p>This is a real opportunity for us to provide a more timely service to our members, and a chance for our eager team of writers to contribute more (one of the strange things about the blog was there were few people with the time and inclination to contribute, but we have a decent number of people willing to write for TSR).</p>
<p>Of course, this could also mean more work. A rolling news service means that there are no once-every-four-months deadlines and instead a continual stream of writing, editing and posting. On the other hand, it could spread things out a bit more, so I don&#8217;t end up with two weeks of commissioning/emailing stress, followed by two weeks of editing hell every four months &#8212; not to mention the desperate scramble around for stories from the previous months that might make &#8216;news&#8217;. How will it work out? We&#8217;ll see.</p>
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			<media:title type="html">ayasawada</media:title>
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		<title>The &#8216;news&#8217; &#8211; four months late</title>
		<link>http://munkeatlooi.com/2010/01/10/the-news-four-months-late/</link>
		<comments>http://munkeatlooi.com/2010/01/10/the-news-four-months-late/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 16:21:21 +0000</pubDate>
		<dc:creator>ayasawada</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://munkeatlooi.com/?p=71</guid>
		<description><![CDATA[I was just catching up on Nature&#8217;s blog coverage of the &#8216;mobile phones prevent Alzheimer&#8217;s disease&#8216; story, when this paragraph leapt out at me: In the study – which was originally released in September last year but has only just been press released – researchers exposed mice genetically modified to develop Alzheimer’s and un-modified mice [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=munkeatlooi.com&amp;blog=11167694&amp;post=71&amp;subd=munkeatlooi&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I was just catching up on Nature&#8217;s blog coverage of the <a href="http://blogs.nature.com/news/thegreatbeyond/2010/01/mobile_phone_radiation_protect.html" target="_blank">&#8216;mobile phones prevent Alzheimer&#8217;s disease</a>&#8216; story, when this paragraph leapt out at me:</p>
<blockquote><p>In the study – <strong>which was originally released in September last year but has only just been press released</strong> – researchers exposed mice genetically modified to develop Alzheimer’s and un-modified mice to the electromagnetic field generated by standard cell phone usage for two one-hour periods a day.</p></blockquote>
<p>Yep, the study was published four months ago, but only made the headlines this week because of a press release.</p>
<p>Now, this isn&#8217;t new. I come across this all the time in my day job &#8212; we&#8217;re often sent press releases from universities or research institutes about papers that were published up to six months before. But you might wonder why this happens.</p>
<p><span id="more-71"></span></p>
<p>You might expect that real &#8216;news&#8217; is defined by the timeliness of the story &#8212; news is about things that have just recently taken place. By that criteria, this story should have come out in September when the paper was published. But with thousands of academic papers published each day, you can&#8217;t expect journalists to make a story of every one of them.</p>
<p>You might have expected the university/institute&#8217;s press department to have timed their press release to coincide with the publication. But that could have been (or, in fact, is more likely to be) the researcher&#8217;s fault as much as the press officer&#8217;s. With hundreds of researchers to keep track of press officers rely on their researchers to tell them when a potentially interesting paper is about to be published &#8211; and they often don&#8217;t. Our own media office often gets calls from researchers telling them about a paper that has &#8216;just been published&#8217;, not realising that the real window for news is the day the paper is made public, and that lots of preparation needs to be made to attract attention to a story for that time. Then there&#8217;s the journals, which can sometimes alter their publication dates at the last minute, not to mention that researchers themselves sometimes don&#8217;t realise what might make a newsworthy story or not&#8230;.</p>
<p>So, sometimes a paper slips through the cracks and isn&#8217;t picked up by anyone. But later some canny press officer gets wind of it and writes a press release. That in itself makes it news, as many journalists often take a press release as a sign that the study has &#8216;just been published&#8217; and rarely check if that is the case. Then again, it doesn&#8217;t really matter &#8212; if no-one had heard of the story before, technically it&#8217;s still news. After all, news is defined by whether the information is &#8216;new&#8217; and interesting to you, not just by when the event occurred.</p>
<p>Nevertheless, every time I see a news story on a study published months before, I get a little shudder.</p>
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			<media:title type="html">ayasawada</media:title>
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		<title>I love bookmarking</title>
		<link>http://munkeatlooi.com/2010/01/07/i-love-bookmarking/</link>
		<comments>http://munkeatlooi.com/2010/01/07/i-love-bookmarking/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 19:29:54 +0000</pubDate>
		<dc:creator>ayasawada</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[bookmarking]]></category>
		<category><![CDATA[Delicious]]></category>

		<guid isPermaLink="false">http://munkeatlooi.com/?p=74</guid>
		<description><![CDATA[Back when I used to work at the Nuffield Council on Bioethics, our office used to look something like this: Well not really. But not far from that. Because of its mission to &#8216;examine ethical issues raised by new developments in biology and medicine&#8217;, the Council is constantly scanning the latest developments in all sorts [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=munkeatlooi.com&amp;blog=11167694&amp;post=74&amp;subd=munkeatlooi&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Back when I used to work at the <a href="http://www.nuffieldbioethics.org" target="_blank">Nuffield</a><a href="http://www.nuffieldbioethics.org" target="_blank"> Council on </a><a href="http://www.nuffieldbioethics.org" target="_blank">Bioethics</a>, our office used to look something like this:</p>
<p><a href="http://munkeatlooi.files.wordpress.com/2010/01/desk-with-pile-of-papers.jpg"><img class="aligncenter size-medium wp-image-77" title="desk-with-pile-of-papers" src="http://munkeatlooi.files.wordpress.com/2010/01/desk-with-pile-of-papers.jpg?w=300&#038;h=300" alt="Too much paper!" width="300" height="300" /></a></p>
<p>Well not really. But not far from that.</p>
<p>Because of its mission to &#8216;examine ethical issues raised by new developments in biology and medicine&#8217;, the Council is constantly scanning the latest developments in all sorts of areas, from nanotechnology to GM crops, personalised medicine and stem cells. As such, it subscribes to a huge amount of scientific journals, magazines and newspapers.</p>
<p>Back in the day, one of my duties was helping to keep track of all this. The Deputy Directors, Research Officers and Press Officer would scan through every publication and mark on a little sheet what was worth keeping on file for future reference. Then I would disappear into the photocopying room for hours on end, making copies of each article and filing them in hundreds of paper files hanging all over our office. It was boring, tedious and absolute madness.</p>
<p>Such a thing would be unthinkable today, just five years later. Why would you make copies when practically all articles are available to view anytime online? And why have hundreds of files when you can use web bookmarking tools like <a href="http://delicious.com" target="_blank">Delicious</a> to tag the link to an article, with as many tags as you like, all searchable and sortable in seconds?</p>
<p>Today I bookmark and tag <a href="http://delicious.com/keatl" target="_blank">practically every interesting thing I read</a>, which helps no end when I find I need to revisit a topic for research (though admittedly my tags need a bit of pruning). I&#8217;m thankful to my old job for this useful habit, but thank goodness I don&#8217;t have to sit around in the photocopying room by myself anymore.</p>
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			<media:title type="html">ayasawada</media:title>
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		<title>Positive thinking negative?</title>
		<link>http://munkeatlooi.com/2010/01/03/positive-thinking-negative/</link>
		<comments>http://munkeatlooi.com/2010/01/03/positive-thinking-negative/#comments</comments>
		<pubDate>Sun, 03 Jan 2010 17:05:10 +0000</pubDate>
		<dc:creator>ayasawada</dc:creator>
				<category><![CDATA[writing]]></category>
		<category><![CDATA[Guardian]]></category>

		<guid isPermaLink="false">http://munkeatlooi.com/?p=47</guid>
		<description><![CDATA[I just read this feature article (actually an extract from a forthcoming book) in the Guardian Weekend magazine. In it, Barbara Ehrenreich hits out against the &#8216;positive thinking brigade&#8217; that surrounds cancer, and indeed most major illnesses or calamities. I&#8217;m not entirely sure what to make of it, but it&#8217;s an interesting piece. The article [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=munkeatlooi.com&amp;blog=11167694&amp;post=47&amp;subd=munkeatlooi&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I just read <a href="http://www.guardian.co.uk/lifeandstyle/2010/jan/02/cancer-positive-thinking-barbara-ehrenreich">this feature article</a> (actually an extract from a forthcoming book) in the Guardian Weekend magazine. In it, Barbara Ehrenreich hits out against the &#8216;positive thinking brigade&#8217; that surrounds cancer, and indeed most major illnesses or calamities.</p>
<p>I&#8217;m not entirely sure what to make of it, but it&#8217;s an interesting piece. The article focuses on cancer, but is actually about the perceived &#8216;American&#8217; positivity that is being peddled &#8212; backed up by bad science &#8212; in society. Ehrenreich points out several contradicting studies and features accounts from different people who have had little benefit from positive thinking.</p>
<p><span id="more-47"></span></p>
<p>As someone who is naturally pessimistic and cynical about things (but who nevertheless strives for a more positive, optimistic attitude) I feel the pressure to be upbeat about everything &#8212; as Ehrenreich suggests, to not do so makes you feel like anything bad that happens is your own fault for &#8216;expecting the worst&#8217;. But I&#8217;m not entirely sure that the extract leaves the reader with any idea as to what to do about the situation. Is it actually better to wallow in your anger and sadness?</p>
<p>At first, I wondered what the author hoped to achieve with this. It&#8217;s one thing to unmask potentially harmful bad science, but is she actually berating people for not being angry and depressed when bad things happen?</p>
<p>Reading it again, I think I understand what she&#8217;s getting at. It&#8217;s not about being falsely upbeat and optimistic about life but about making peace with the way things are. At the very least it reminds us of how terrible it is to feel pressured to feel a certain way or to force others to feel a certain way, even if you think you are doing them a favour.</p>
<p>On a side point, I wonder how much work goes into choosing and editing a piece like this. It looks to me like the editor did largely a good job, piecing together many of the separate aspects of a complicated subject, in a still cohesive narrative. As I say, it does suffer from the lack of advice or conclusion &#8212; you feel that Ehrenreich must have reached one, even if it is &#8216;let me wallow for fuck&#8217;s sake!&#8217;.</p>
<p>Perhaps the book gives more of a definitive answer. It certainly shows how extracts can be used well as advertising, making you want to read more on the subject and providing exactly the kind of article that sparks <a href="http://www.guardian.co.uk/lifeandstyle/2010/jan/02/cancer-positive-thinking-barbara-ehrenreich?showallcomments=true#CommentKey:e004844f-3f97-4a49-80e8-5b9e7532a39b">heated debate</a>.</p>
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			<media:title type="html">ayasawada</media:title>
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		<title>Improving as a science writer</title>
		<link>http://munkeatlooi.com/2010/01/02/improving-as-a-science-writer/</link>
		<comments>http://munkeatlooi.com/2010/01/02/improving-as-a-science-writer/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 14:39:26 +0000</pubDate>
		<dc:creator>ayasawada</dc:creator>
				<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://munkeatlooi.com/?p=29</guid>
		<description><![CDATA[With the onset of a new decade, many people&#8217;s minds have naturally wandered back to ten years ago and just how much can change in such a relatively short space of time. Back at the turn of the millenium I hadn&#8217;t a clue that there was anything in science outside of the lab bench, yet [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=munkeatlooi.com&amp;blog=11167694&amp;post=29&amp;subd=munkeatlooi&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>With the onset of a new decade, many people&#8217;s minds have naturally wandered back to ten years ago and just how much can change in such a relatively short space of time.</p>
<p>Back at the turn of the millenium I hadn&#8217;t a clue that there was anything in science outside of the lab bench, yet alone had an inkling that I would one day be working in that sphere. I&#8217;d enjoyed a History of Science module at undergraduate level and had a hunch that people were doing something like it somewhere &#8212; somebody had to be writing those non-academic paper pages in Nature. Nevertheless, none of my undergraduate tutors had a clue how I would get into it. &#8216;Do a PhD&#8217; they said. Fat chance.</p>
<p>I&#8217;ve been in science writing, or science communication, for over five years now having stumbled rather than launched myself into it. In a way, I envy those that are entering the field now. The opportunities, the training and the support networks available are extraordinary. But the more people that enter the already burgeoning &#8216;SciCom&#8217; field, the more those of us who are in it have to step up our game to keep up.</p>
<p>I once read that a wise man realises he knows nothing, or something along those lines. There are many times when I have no idea what a researcher is saying to me, let alone how I am going to explain this in 500 words. And like any writer, I always feel I can improve on my craft.</p>
<p>What keeps me going is the inspiration I get from my peers work. I learn by reading, watching and listening to the extraordinary discoveries being made every day in science and technology, and analysing how my fellow science communicators explain it in a compelling, beautiful narrative.</p>
<p>I hope to highlight some of these works in this blog, as well as the occasional thoughts on events and news that I come across. Today, the internet has more science blogs than you can shake a stick at (if you can shake a stick on the interweb). I&#8217;ve often wondered what I could possibly contribute to that. But with this blog, I&#8217;ll attempt to get off my arse and find out.</p>
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